Privacy Policy
This Privacy Policy explains how Ladbrokes Casino collects, uses, stores and protects your personal data when you access and use our services within the United Kingdom. We are committed to processing personal information in accordance with applicable UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act.
Information We Collect
When you register and use an account, we may collect personal information necessary to provide our services and comply with regulatory obligations.
- Full name, date of birth and residential address.
- Contact details such as email address and telephone number.
- Payment details and transaction history.
- Identity verification documents.
- Technical data including IP address, device information and browsing activity.
We may also collect information relating to your gameplay behaviour to meet responsible gambling and compliance requirements.
How We Use Your Information
Your personal data is processed for legitimate business and regulatory purposes, including:
- Creating and managing your account.
- Processing deposits and withdrawals.
- Conducting identity verification and anti-money laundering checks.
- Monitoring gameplay for fraud prevention and responsible gambling.
- Communicating important service updates.
- Providing marketing communications where you have given consent.
We will not process your data for purposes incompatible with those outlined above.
Legal Basis for Processing
We process personal data on the basis of contractual necessity, legal obligations, legitimate interests and, where applicable, your explicit consent. Regulatory requirements imposed by the UK Gambling Commission may require us to retain and review certain information.
Data Sharing
Your information may be shared with trusted third parties where necessary for operational, regulatory or legal purposes.
- Payment service providers and banking partners.
- Identity verification and fraud prevention agencies.
- Regulatory authorities and law enforcement where required by law.
- Responsible gambling and self-exclusion schemes such as GamStop.
We do not sell your personal data to third parties.
Data Security
We implement technical and organisational security measures designed to protect your data against unauthorised access, alteration or disclosure. Access to personal information is restricted to authorised personnel who require it for legitimate business purposes.
Data Retention
We retain personal information only for as long as necessary to fulfil regulatory, contractual and legal obligations. Certain records may be retained for a minimum period required under gambling and anti-money laundering regulations.
Your Rights
Under UK data protection law, you have the right to:
- Request access to the personal data we hold about you.
- Request correction of inaccurate information.
- Request deletion where legally permissible.
- Restrict or object to certain types of processing.
- Withdraw consent for marketing communications at any time.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data has been processed unlawfully.
Cookies and Tracking Technologies
Our website uses cookies and similar technologies to improve functionality, analyse traffic and personalise content. You can manage cookie preferences through your browser settings.
International Transfers
Where personal data is transferred outside the United Kingdom, appropriate safeguards are implemented to ensure adequate protection in line with UK GDPR requirements.
Updates to This Policy
We may update this Privacy Policy from time to time to reflect legal or operational changes. Continued use of the platform following updates constitutes acceptance of the revised policy.